Předkládáme Vám překlad článku, který publikovala naše německá centrála a který pojednává o tom, jakou roli sehrála sociální média v předvolební kampani do Německého spolkového sněmu. Příjemné čtení!
Sociální média znamenají simultánnost akce a recepce. To značně zvyšuje tlak na kandidátky a kandidáty do politických funkcí, při veřejné prezentaci už prakticky nemají prostor pro chyby. Sociální média tak představovala zásadní faktor pro úspěch ve volbách do Spolkového sněmu v roce 2021. Strany a političky/politici sice pochopili jejich relevantnost, ale jejich přesvědčivé a profesionální využívání ještě vázne – jak ukázala nedávná předvolební kampaň.
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